Jul 31
Breastfeeding welcome here: Orange businesses register their support

64 Orange businesses have pledged their support to breastfeeding mums and will be listed in a new brochure informing women where they are welcome to breastfeed their babies.

The brochure is an initiative of Orange Community Health and the Orange Group of the Australian Breastfeeding Association as a way to help new mothers and new residents to feel comfortable about breastfeeding in public.

The brochure has been funded by a NSW Health program: Healthy People, Healthy Places and contributions from participating local businesses.

“This is an exciting new tool to help support breastfeeding mothers within the Orange community. Women will have the information they need to be able to make a choice as to where they can feel welcome and comfortable while they feed their babies in public within the local community,” said Nursing Unit Manager for Child and Family Health, Deirdre Leslie.

“We believe this brochure will help to remove some of the environmental barriers preventing women from continuing to breastfeed their babies beyond the early weeks,” Ms Leslie said.

“Many new mothers today have never seen a baby being breastfed before they have their own, and this initiative may help to change that,” she added.

“We also hope that more businesses will see the benefits of supporting breastfeeding mothers and that we will need to publish an expanded edition of the brochure in the near future.”

A QR code has also been included on the brochure to help link new mothers with the Australian Breastfeeding Association website.

The brochure will be launched at the Orange Civic Theatre foyer on Wednesday 1st August at 6pm.

Guest speaker for the event will be NSW Branch President of the Australian Breastfeeding Association Bronwyn Elkin.

Media are invited to attend the launch and speak with local business owners and ABA spokespeople and see the new brochure.

Media Contact:

Melissa Hamling (Mon-Tues) 6369 3833 / 0417 511 738

Rachel Buchanan (Wed-Fri) 6369 3832 / 0428 261 899