Oct 28
Campaign Sends Strong Message About Drinking And Violence

Western NSW Local Health District is backing a new NSW Government social marketing campaign which addresses alcohol fuelled violence in the community.

‘Stop it Before it gets Ugly’ targets young men aged 18-35 and sends a strong message of personal responsibility and the need to look out for one’s mates.

Acting Director of Mental Health Drug & Alcohol Services, Adrian Fahy said the campaign demonstrates the devastating consequences of alcohol related violence and encourages potential aggressors and their circles of influence to make sensible decisions to avoid ‘the tipping point’.

“Too often we are seeing the terrible consequences of alcohol fuelled violence, which can destroy lives and families,” Mr Fahy said.

“We want young men to be aware when that tipping point occurs when they are drinking where their behaviour could become aggressive and even violent. It’s at this point when you should stop drinking and call it a night”.

“Of course once at this tipping point it may be difficult to recognise the signs of impending danger, and that’s where it’s your mates’ responsibility to do the right thing and tell you to stop drinking”.

There were more than 13,000 alcohol-related non-domestic assaults in NSW in the year to December 2013. There were an additional 1,650 alcohol related non-domestic assaults of Police in NSW over the same period.

“Alcohol-fuelled violence is unacceptable and we want to see a reduction in its incidence,” Mr Fahy said.

“To do this we need to change attitudes and I am confident that this campaign will contribute to this”.

Stop it before it gets Ugly uses a mix of television commercials, outdoor advertising, social media, public relations activities and a campaign website to target young men when they are most likely to be engaging in drinking and at risk of alcohol fueled violence.

The campaign started in September and will run until January next year.

For more information visit: www.nsw.gov.au/stopbeforeitgetsugly

Media Contact: Vanessa Delaney Ph: 0417 511 738